Available for Head of Marketing, Senior Brand Manager & Marketing roles

Building brands that create meaningful customer experiences & measurable business growth.

I help businesses build stronger brands through Brand Strategy, Integrated Marketing (ATL & BTL), AI-Powered Marketing, Performance Marketing, Trade Marketing, Creative Leadership, and Digital Transformation—turning ideas into measurable business growth.

Business generated

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8+ years · India

About

Building brands with strategy, creativity & my signature approach.

Marketing, to me, has never been about launching campaigns—it’s about solving business challenges and creating sustainable growth. Over the last 8+ years, I’ve worked across consumer durables, FMCG, healthcare, education, hospitality, retail, real estate, manufacturing, and e-commerce, helping brands strengthen their market presence through strategic thinking and integrated execution.

My journey began in an agency, where I learned to adapt quickly, think creatively, and deliver results across multiple industries. Today, I combine that foundation with in-house brand leadership, bringing together Brand Strategy, ATL & BTL Marketing, Digital Transformation, Performance Marketing, AI-powered Marketing, and Consumer Insights to build campaigns that are both memorable and commercially effective.

Whether I’m leading a ₹20+ crore ATL campaign, building a Shopify store, launching a product on Amazon, executing an OOH activation, or creating AI-powered marketing content, my objective remains the same:

Build brands that customers trust, teams are proud of, and businesses grow from.

ATL, BTL & Trade Marketing Portfolio Managed

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Marketing Investments
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Annual Business
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Influencer Marketing Campaign Portfolio

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Digital Media Budgets
Managed

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Revenue Through Performance Marketing

₹ 0 + Cr

Brands Worked
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Industries
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Marketing Campaigns
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Influencer Collaborations
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Brand Strategy ✦ ATL & BTL ✦ Trade Marketing ✦ Growth Marketing ✦ Performance Marketing ✦ Integrated Campaigns ✦ Consumer Marketing ✦ Product Launches ✦ Influencer Marketing ✦ Creative Direction ✦ AI Marketing ✦ Digital Transformation ✦ Website Strategy ✦ E-commerce ✦ Quick Commerce ✦ Marketing Analytics ✦ Agency Management ✦ Vendor Management ✦ Business Growth ✦ Brand Strategy ✦ ATL & BTL ✦ Trade Marketing ✦ Growth Marketing ✦ Performance Marketing ✦ Integrated Campaigns ✦ Consumer Marketing ✦ Product Launches ✦ Influencer Marketing ✦ Creative Direction ✦ AI Marketing ✦ Digital Transformation ✦ Website Strategy ✦ E-commerce ✦ Quick Commerce ✦ Marketing Analytics ✦ Agency Management ✦ Vendor Management ✦ Business Growth ✦

Expertise

Six practices, one operating system.

Brand Strategy & Management

Building brands through positioning, consumer insights, integrated campaigns, and go-to-market strategies that create long-term brand equity.

Brand Positioning Consumer Insights GTM Strategy

Integrated Marketing

Connecting ATL, BTL, Digital, Trade Marketing, Retail Branding, OOH, Radio, and AI into one seamless brand experience.

ATL BTL Trade Digital

Growth & Performance Marketing

Driving customer acquisition, lead generation, conversion, and revenue growth through data-driven digital marketing.

Google Ads Meta Ads SEO Analytics

Creative & Brand Communication

Leading creative production across campaigns, product photography, corporate films, AI-generated content, packaging, and storytelling.

Photography Films AI Content Brand Identity

Marketing Leadership

Managing cross-functional agencies, production houses, vendors, budgets, and integrated marketing projects from strategy to execution.

Leadership Agency Management Vendor Management

Marketing Technology & AI

AI & modern marketing technologies to accelerate content creation, website development, campaign execution, automation, and business growth.

ChatGPT Google Flow Lovable Rocket.new

Professional journey

Eight years, three chapters, one arc.

Oct 2025 — Present

Khaitan Fans India

Brand Marketing Manager

Leading brand marketing initiatives for one of India's established fan and appliance manufacturers, driving integrated ATL, BTL, trade, and digital campaigns to strengthen brand visibility, customer engagement, and business growth.

Responsibilities

Brand Strategy Integrated Campaigns ATL & BTL Marketing Trade Marketing Dealer Engagement AI Marketing Website Transformation Quick Commerce Creative Production Vendor Management

Achievements

Managed ₹20+ Crore in ATL & BTL marketing investments across integrated brand campaigns.
Executed regional brand campaigns across West Bengal, Punjab, and Odisha, strengthening market visibility through trade activations, digital campaigns, and outdoor branding.
Launched the AdMyBin "Keep Howrah Clean" sustainability initiative, combining community engagement with brand visibility.
Conceptualized AI-powered IPL creatives for the BLDC fan portfolio, leveraging seasonal marketing to enhance product awareness.
Led website transformation and Quick Commerce initiatives to improve digital presence and customer accessibility.

Responsibilities

B2B Marketing International Marketing Lead Generation SEO Website Development Corporate Branding Agency Management Lean Excellence Creative Production Business Development

Achievements

Generated ₹50+ Crore in annual business opportunities.
Increased digital engagement by 200%.
Expanded international brand visibility through website development and digital marketing.
Managed creative agencies, branding partners, and production vendors.
Led the Lean Excellence (ICME) initiative across manufacturing operations.

Jul 2021 — Sep 2025

Excelsior Leathers Pvt. Ltd.

Digital Marketing Manager

Led digital transformation and global marketing initiatives for one of India's leading footwear manufacturers, supporting international business development and operational excellence.

Nov 2017 — Jun 2021

PlanmyAd

Digital Marketing Manager

Managed integrated marketing campaigns for 60+ brands across FMCG, healthcare, education, retail, hospitality, consumer electronics, and real estate.

Responsibilities

Brand Strategy Performance Marketing Influencer Marketing Google Ads Meta Ads Social Media SEO Website Development Media Planning Client Management

Achievements

Managed ₹40+ Crore in Influencer Marketing and BTL campaigns for Decathlon and Rollick's.
Managed ₹25+ Crore in annual digital advertising budgets for leading real estate brands.
Delivered 650 admissions generating ₹10+ Crore in business revenue.
Successfully managed 60+ brands across multiple industries.
Executed nationwide influencer campaigns with 200+ creators.

Featured work

Case studies over claims

From strategy to execution, every capability is backed by measurable business outcomes.

Growth Marketing

Brand Growth & Performance

Driving business growth through performance marketing, lead generation, customer acquisition and revenue-focused
campaigns.

₹50+ Cr

Annual Business

650+

Admissions Delivered

₹80+ Cr

Budget Managed

Brand Strategy

Brand Portfolio Management

Building, managing and growing brands across consumer, healthcare,
manufacturing, retail, hospitality, education and real estate.

60+

Brands Managed

Industries

8+ Years

Experience

ATL & BTL

ATL • BTL • Trade Marketing

Executing integrated brand campaigns through dealer engagement, retail branding, trade activations, outdoor advertising, and regional marketing across India.

₹100+ Cr

Campaign Investments

500+

Dealer Covered

Pan India

Campaign Execution

Influencer Marketing

Managing creators, agencies, and nationwide influencer campaigns that amplify brand awareness, build trust, and drive meaningful consumer engagement.

₹50+ Cr

Campaign Portfolio

200+

Creators Managed

Pan-India

Campaign Execution

Creative & AI

Creative & AI Production

Producing high-impact marketing assets through commercial photography, corporate films, AI-powered creative content, and modern website development.

120+

Photoshoots

35+

Corporate Films

1000+

AI Creative Assets

Integrated Marketing

Connecting ATL, BTL, digital, radio, OOH, websites, AI, and performance marketing into one seamless brand experience that delivers measurable business growth.

₹95+ Cr

Marketing Investments

12+

Marketing Channels

50+

Integrated Campaigns

Gallery

Moments from the work.

Play

Brand experience

Trusted across categories.

Industries

Building brands across industries. Delivering growth through strategy.

Great marketing isn’t about applying the same playbook everywhere—it’s about understanding industries, customers, and business objectives. Over the past 8+ years, I’ve helped startups, growing businesses, and established brands solve diverse marketing challenges by combining Brand Strategy, Integrated Marketing, AI, Digital, ATL, BTL, Trade Marketing, E-commerce, and Performance Marketing into measurable business outcomes.